What's In A Logo?
So what's a logo? A logo can have a unique font but foremost it should be rendered creatively. Your image should be memorable. People may not remember your name, but if your logo is distinctive they will have a hard time forgetting it. In some cases a logo may have an icon. This is not always a given. If the design lends itself to an icon, then consider yourself one of the lucky ones. Last, and again depending upon the configuration of the design, a logo may include artwork. Icons and artwork are not requirements for an acceptable logo. Just the same, if your logo is different and special; if the font clearly reflects your company's message; if the artwork conforms to the design and if your icon can stand on its own, then you've hit a home run.
Once you have a logo, what then? Have your design firm create your new stationary. At the same time, and if it's in the budget, send out postcards that will introduce your logo. This is a great opportunitiy to make a new pitch to your existing base as well as prospective clients. With this 5 x 8 postcard you'll have the chance to tell your audience something it doesn't already know about your firm. Furthermore, if there's a special that you can offer, now's as good a time as any to include that as well.
Your logo should be placed on your building or on a sign near your building. When appropriate, it should also be on vehicles. If you have a web site, then add the logo to the beginning of your site. If you don't have a web site, then start today because your web site is your calling card.
Your logo is a permanent fixture of your business. It's never to be discarded. Instead, it's to be brilliantly displayed in all prominent places. After a few years you may want to update your logo. When that day arrives, don't delay because you'll always want your logo looking fresh and vibrant. In time these efforts will have paid off tremendously.