Commitment To Marketing

When I was very young I thought most business persons quite foolish for either not marketing themselves professionally or not marketing themselves at all. As an adult and owner of a marketing firm, I'm still amazed at how many small and large firms can still be so shortsighted when it comes to their own advertising.

What many fail to realize is that marketing involves a commitment to begin today and not tomorrow or the day after tomorrow. There are hundreds of reasons why one should not start his or her campaign now. These are excuses for not moving forward and they're usually founded on fear, an unwillingness to spend money or the inability to realize the worth of the creative force.

There is no magic bullet when it comes to promoting your company. Where to begin though is in finding the right firm today where there is interchange, trust and camaraderie. Once your team of designers is selected and your logo and slogan are in place, then you can move forward boldly and with confidence.

If the creative is handled properly and the campaign is placed in strategic markets, postive results should follow. Maybe not in the beginning. If the message is on target though, the public will start taking notice.

Always keep in mind that this is not a one time deal. Marketing involves consistency; marketing involves determination; marketing involves wanting to distance yourself from the competition.

There is no room for delays in marketing. There is no room for excuses. If you trust yourself and your message is clear and memorable, the tide should turn your way. Waiting for tomorrow will never make this happen.